Small businesses should always be looking for ways to reduce their expenses so that they can invest in growth opportunities. Fortunately, it’s possible to cut down on advertising and marketing costs by being savvy and responsive. From setting up a blog through to word of mouth and more, there are multiple options available. This blog post from IZ Bookkeepers in Melbourne offers more tips and suggestions on how to save thousands for your small business.
Set Up a Blog
Blogs are an excellent way of communicating and engaging with your target audience. You have complete control over the content that’s created and shared. People respond to this because it comes off as being more genuine and authentic. What’s more, setting up and maintaining a blog requires little to no money with free hosting platforms such as WordPress available.
Advertise Online
In addition to making it easy to find professional bookkeeping services, the internet has also made it easier than ever to reach your target audience and promote your products or services. Free social media platforms such as Facebook, Twitter and Instagram can be used to increase your brand awareness. These are highly effective and give off the impression that your business is up to date with the latest trends.
Use Search Engine Optimisation
Search engine optimisation helps your business stay near the top of search rankings for specific phrases and keywords. Google and other companies can provide data that reveals which keywords get more traffic, allowing you to modify and tailor your website content to increase your visibility and traffic.
Spread the Word
Nothing is more effective than simple word of mouth. People who tell their friends and family about your business can have a greater impact than any other form of marketing. Ask people you know to help you spread the word. You should also aim to deliver the highest standard of quality so customers are more willing to rave about your business.
Learn More Today
If you want to learn more about how you can save thousands for your small business, the team at IZ Bookkeepers can help. Get in touch with our Melbourne bookkeeper today by calling (03) 9110 1455 or filling out our convenient online enquiry form for a prompt and helpful response. As one of the leading bookkeeping firms in Melbourne, we can provide the assistance you need.
When it comes to business finance, you really need to know your numbers. But what exactly does that mean? When we talk about numbers, we’re talking about particular numbers that mean particular things − like the numbers in your profit and loss statement, the numbers in your balance sheet and the numbers in your cash flow statement. These numbers show the health of your business, and that’s why you need to know them.
This is where a good Melbourne bookkeeper can help put you ahead of the pack. Before you can grow your business, you need to know what kind of ground you’re currently standing on. Without knowledge of your numbers, you won’t know what is needed to turbo charge your business growth. If you’re really lost, a decent bookkeeper in Melbourne can help you find your feet. But for now, we’ll provide an overview of the numbers critical to business growth below.
Profit & Loss Statement
Any bookkeepers in Melbourne that are worth their salt can draw up a profit and loss statement for you. This is your monthly scorecard that shows how many wins and losses you’re getting. It outlines your expenses and income, and the resulting figure at the bottom of the statement tells you a lot about the health of your business. You want to be in a situation where you’re creating profit every month.
Balance Sheet
Your balance sheet provides you with today’s snapshot of your business. If you need help creating a balance sheet, ask one of the many bookkeeping firms for assistance. A balance sheet details your assets, your liabilities and your resulting equity. For example, assets include banked cash, petty cash, inventory you have on hand and any invoices your clients haven’t paid yet. Liabilities are the things you owe, including debts, unpaid taxes and invoices. When you add up all the assets and subtract all the liabilities, you’re left with a figure that represents the net worth of your business.
Cash Flow Statement
Your cash flow statement shows you where you’re heading and is perhaps the most important for business growth. Without forecasting cash flow, you won’t be able to plan where your cash is going, meaning you might be caught short of cash. This is a very real problem when you’ve got employees and invoices to pay. You can fix all this with a bit of preplanning and the use of up-to-date software and professional bookkeeping services. When you’re deliberate about your use of cash, you can plan for sustainable business growth.
For Exceptional Bookkeeping in Melbourne, Call IZ Bookkeepers
If you want to grow your business, you need to start with a solid foundation. At IZ Bookkeepers, we can provide a wide range of quality bookkeeping services to help you grow your business. Call our Melbourne bookkeeper today on (03) 9110 1455.
Think back to when you first decided to go into business for yourself. Was it because you wanted to provide a variety of products and services that you’re passionate about, or because you love recording numbers and watching the growth of a business through its sales figures and profit & loss statement? Most people would likely choose the former, with the business becoming an outlet to demonstrate their passion to an equally as passionate market. The financial side of running the business is something many people feel is an obligation; something you need to do to keep the business afloat. Well, just as you know your passions and strengths lie in the products and services you offer, bookkeeping is where our passions and strengths lie. Here are some benefits of hiring an external bookkeeper in Melbourne to oversee the finances of your business.
You Get More Time
By outsourcing to professional bookkeeping services like IZ Bookkeepers, you can have more time to focus on the elements of the business that matter most to you, whether it’s growing your customer base or expanding the variety of products and services that you offer. In short, you can enjoy more of the day-to-day duties that compelled you to start your own business in the first place.
You Save Money
Instead of hiring a part-time or full-time bookkeeper as an employee, outsourcing those duties allows you to save money that can otherwise be put into other areas of your business. You’ll also save on lost productivity by outsourcing your bookkeeping to experienced bookkeeping firms only when you need to.
Expertise On Your Side
While you might be able to get by with your bookkeeping with your own limited knowledge, or you might have a relative who’s willing to help out, outsourcing to professional Melbourne bookkeepers means you have qualified and experienced bookkeeping professionals on hand. They can provide you with the most comprehensive and detailed financial reports you need in order to make clear decisions and directions for your business.
You’ll Have a Team Working For You
When you outsource to one of the top bookkeeping firms in Melbourne, you don’t just get the expertise of a sole bookkeeper looking after your finances; you’ll have the benefit of a complete team working for you.
It’s time to return your focus back to the areas of the business you love. Delegate your bookkeeping in Melbourne to the team at IZ Bookkeeping today.
